Define the process
On Design: Learn from the Stupid: Consistency
To succeed as a design business, you must define a process, and then stick to it religiously.
In graphic design, as well as web design, consistency has it’s place. It can be an odd position for a designer to be in. In terms of design we’re expected to be unique, creative, and original, but in regards to proofing and technical specifications we’re expected to be organized and consistent. Those two opposing aspects of our job can be difficult to integrate.
Emerson said that “A foolish consistency is the hobgoblin of little minds“. The key there is foolish. It’s foolish to be consistent in design, when we’re paid for originality. It’s not foolish to be consistent in proofing, quality, and the technical aspects of the job.
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