Quantifying Design
UnBeige is linking to a great article from Fast Company about ‘quantifying the rate of return on instituting inventive design”.
A design solution might be technically masterful and aesthetically pleasing, but if you can’t quantitatively calculate its clout, you can’t claim its success.
I’d love to hear more about their process. This is something I’ll definitely be following up on.
You can leave a response, or trackback from your own site.
No Comments »
RSS feed for comments on this post. TrackBack URI