February 23, 2007

Quantifying Design

Filed under: Graphic Design, Web Design — Douglas T @ 11:30 am

UnBeige is linking to a great article from Fast Company about ‘quantifying the rate of return on instituting inventive design”.

No Accounting For Design?

A design solution might be technically masterful and aesthetically pleasing, but if you can’t quantitatively calculate its clout, you can’t claim its success.

I’d love to hear more about their process. This is something I’ll definitely be following up on.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment