The Design Constitution
You could argue, as some of the commenters do, that his isn’t workable. Who cares? This is far and away the best demonstration of the proper interaction between designer and client that I’ve seen. For me, it’s more important as an ideal than as a workable plan. Once the ideal is defined, then a workable subset of these rules can be made. When no ideal exists, what do you work towards?
Great work results from a near obsession with detail and nuance. Done right, a brochure, a web site, a catalog, and so on, is so carefully structured, changing a single significant element can drastically impact the whole.
Rather than dictate specific changes to a design–”move this here” or “change the color to,”–let’s agree the Client will request a new design or a variation of the original that addresses specific problems.
Hat tip to Evolution of Intelligent Design.
I’m not sure that I understand this. From a web usability and content writing perspective, I know of many times when a small change does not require an entirely new design or a variation of a mostly approved design.
Comment by SpyderHost — January 30, 2007 @ 10:36 am
[...] at SpyderBlog had a really good comment on my last post. I started to answer it in the comment section, but it soon became clear that it needed more [...]
Pingback by Thoughts on Design » The Graphic Design Relationship — January 30, 2007 @ 11:19 am