Planning a mailing? ChurchRelevance.com has 15 Questions to ask yourself before applying the postage. Some of them are graphic design basics, like

9. Does your imagery reflect the end benefit?

13. Is your type easy to read, using only one or two fonts?

Others are difficult for the designer to control. Content is often under the control of someone else. While I'll strongly suggest corrections and edits, in the end, the customer is always right...

1. Is your offer simply stated and easy to understand? 2. Is it clear what you are asking the reader to do? 3. Is your headline incredibly compelling? 4. Is your copy short and easy to process?

Read the rest of the list before you design your next mailer.