I was recently given the opportunity to review the Packt Publishing book Drupal 6 -  Social Networking by Michael Peacock.  I'm impressed. The book was well written and well organized. It starts with the basics of a Drupal installation, and quickly walks you through to the more complex configuration of a Drupal site with a social networking focus. While you might not be starting a new social media website, there are aspects of social media that can benefit almost any site. Blogs can drive traffic, and forums can aid with project discussions. Do you have a FAQ section on your site, maybe a well done WIKI would be a better choice. The possibilities for enhancing an existing site are huge. Like all good technical books, this one made me think. Michael Peacock made me reevaluate what a website is, and what it should be. I'm not yet planning a dedicated social media site, but I'm giving serious thought to how I can use social media function to improve my current projects.  If you're a designer or developer using Drupal, then you need to read Drupal 6 -  Social Networking.